Get very excited about Adwords..

YvetteStripe

Your Passport to Fame & Fortune

AKA PPC (PAY PER CLICK)

OMG - I didn't really try Adwords out until fairly recently but I tell you it's a revelation and one you don't want to miss out on.  It's so good it feels like your cheating.  Yes you pay for it, but it is an investment that, if done right, you more than make your money back on.  THIS is what it looks like.  Three things to bear in mind:

  1. Your ad needs to look good to make people want to click on it.
  2. You want the right people to click on it - so getting the keywords right is sooo crucial.
  3. You want the ad to take them somewhere good when they do click on it.  This is called the Landing Page.  Ever clicked on a google link and found the page didn't match what you wanted - of course you have - you bounced right off it and clicked on the next link down.
  1. Your ad needs to look good to make people want to click on it.
  2. You want the right people to click on it - so getting the keywords right is sooo crucial.
  3. You want the ad to take them somewhere good when they do click on it.  This is called the Landing Page.  Ever clicked on a google link and found the page didn't match what you wanted - of course you have - you bounced right off it and clicked on the next link down.
  1. Your ad needs to look good to make people want to click on it.
  2. You want the right people to click on it - so getting the keywords right is sooo crucial.
  3. You want the ad to take them somewhere good when they do click on it.  This is called the Landing Page.  Ever clicked on a google link and found the page didn't match what you wanted - of course you have - you bounced right off it and clicked on the next link down.