Engaging copy (the wording on your site) is absolutely key to the overall success of a website.
It is important to ensure that your text and images work in tandem with the design and functionality of the site to communicate what's great about your company.
Writing good copy, with great headings, is not everyone's strong point. If it is not yours, tell us the message you want to get across and we can turn this into information your audience want to read, and which really sells your product or service.
How We Do This
Once we've agreed to work together, we send you an online questionnaire to fill in. We keep this as simple as possible and ask you for some key facts about what you want us to say, and we also ask you to tell us about any websites you've seen that you really like, to start to get a feel for what you want to achieve. We also ask about your competitors' websites. A 'word-cloud' is a very effective tool at this stage, allowing you to brainstorm for your key words and phrases, without having to worry about coherent sentence structures.
We use this to create your copy. You then get the opportunity to review it so we can tweak the information until you're completely happy with it.
Of course, if you feel you are satisfied with your existing content if you already have a website, we can review this for you to make any suggestions that we feel will better grab the attention of your audience. We have the advantage of being able to stand back from your business and see what the rest of the world sees and to pick up on anything that needs further clarification or that is perhaps too long.